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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing [With CDROM]

Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis
Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing [With CDROM]
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Starting from the premise that customers are behaving more like cats than Pavlov's dogs, Bryan and Jeffrey Eisenberg examine how emerging media have undermined the effectiveness of prevailing mass marketing models. This paradigm shift has creat

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Hardcover
Item # 1082325

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Starting from the premise that customers are behaving more like cats than Pavlov's dogs, Bryan and Jeffrey Eisenberg examine how emerging media have undermined the effectiveness of prevailing mass marketing models. This paradigm shift has creat
  • Product type: Book
  • Format: Hardcover
  • Release Date: May 16, 2006
  • UPC: 9780785218975 , 20049057957
  • Height: 0.9
  • Width: 6.48
  • Length: 9.24
  • BISAC: "BUS016000 , BUS043060"

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