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Influencing Like Jesus: 15 Biblical Principles of Persuasion

Michael Zigarelli, Carolyn Stanford Goss
Influencing Like Jesus: 15 Biblical Principles of Persuasion
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The concept of leadership is not just for business, ministry, or political professionals. It's an inherent part of anyone's life who is hoping to persuade someone else in any matter of thinking or behavior, a skill to be sharpened for the good of all. Teacher and student, pa... Read More


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The concept of leadership is not just for business, ministry, or political professionals. It's an inherent part of anyone's life who is hoping to persuade someone else in any matter of thinking or behavior, a skill to be sharpened for the good of all. Teacher and student, parent and child, friend to friend, neighbor to neighbor, at home, at work, everywhere; the element of influence is always at hand. Influencing Like Jesus is management professor and author Michael Zigarelli's clearly conceived study of history's most effective and widely noted leader: Jesus, a truly persuasive figure who would sometimes have only to say, "Follow me," to change the course of a person's life. Among the principles of action examined in the book are: Pray for Change; Know Your Audience; Connect through Similarity; Serve Their Needs; Ask for Their Opinion. Also explored are five key traits of a godly influencer: Be Authentic; Be Compassionate; Be Honest; Be Excellent; Be Gentle. Begin to persuade people as Jesus did.

Additional Information

  • Product type: Default
  • Format: Softcover
  • Release Date: Jan 1, 2008
  • UPC: 9780805447101
  • Height: 0.44
  • Width: 5.14
  • Length: 9.15

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