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Canarios Empresariales = Corporate Canaries

Gary Sutton
Canarios Empresariales = Corporate Canaries
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Hay una escasez de libros de negocios que ofrecen guia. Se necesita un tema oportuno, una metafora pegajosa y una mercadotecnia fuera de lo comun. Eso es lo que Canarios empresariales presenta. El libro ofrece una guia practica, alertandoles a los administradores cuando sus ... Read More

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Hay una escasez de libros de negocios que ofrecen guia. Se necesita un tema oportuno, una metafora pegajosa y una mercadotecnia fuera de lo comun. Eso es lo que Canarios empresariales presenta. El libro ofrece una guia practica, alertandoles a los administradores cuando sus negocios estan yendose a pique.


Hace un siglo los mineros colgaban jaulas para canarios en sus tuneles. Los pajaritos se callaban cuando un gas venenoso penetraba en la mina, dando a los trabajadores un aviso del peligro que se avecinaba. De la misma manera que los canarios protegian a los mineros, los conceptos de negocios en Canarios empresariales protegeran a los negocios alertando a los ejecutivos y a los administradores cuando sus negocios esten por enfrentar serios problemas.

Additional Information

  • Product type: Book
  • Format: Book
  • UPC: 9780881138948
  • Height: 0.45
  • Width: 6.54
  • Length: 7.96
  • Volumes/Discs: 1
  • Pages: 158
  • Publish Date: Oct 18, 2005
  • BISAC: "BUS041000"
  • ISBN: 0881138940

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