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Business & Finance

Everyone wants to experience financial freedom, and Family Christian's financial books, along with books focused on ethics in business and balancing work and life, can help you do just that. Combine your personal faith with your individual drive and these business finance books will help you pave the road to your future.

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  1. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing [With CDROM]

    Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing [With CDROM]

    Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis

    $19.99
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    Starting from the premise that customers are behaving more like cats than Pavlov's dogs, Bryan and Jeffrey Eisenberg examine how emerging media have undermined the effectiveness of prevailing mass marketing models. This paradigm shift has creat Learn More

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