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Blog Schmog: The Truth about What Blogs Can (and Can't) Do for Your Business

Robert W. Bly, Thomas Nelson Publishers
Blog Schmog: The Truth about What Blogs Can (and Can't) Do for Your Business
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Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic's point of view, Robert Bly holds blogging up to close scrutiny, giving ... Read More

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Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic's point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application.

This book cuts through the hype surrounding blogging, enabling you to get a true and accurate picture of blogging's potential as well as its limitations. Inside you'll discover how the blogosphere operates along with real-world advice from blogging experts on how to write an effective, reader-oriented blog.

  • Product type: Book
  • Format: Book
  • Release Date: Dec 19, 2006
  • UPC: 9780785215769
  • Height: 0.94
  • Width: 5.68
  • Length: 8.46
  • Volumes/Discs: 0
  • Pages: 0
  • Language: English
  • BISAC: "BUS043000"

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